AFRICAS INDIGENOUS CABLE NETWORK THE COMMUNICATIONS TREND ,OWNERS OF THE TREND TELEVISION NETWORK WITH FOOTPRINTS ACROSS SUBSAHARAN AFRICA AND THE UNITED KINGDOM HAS PARTNERED THE FOREMOST AND PREMIER CULTURAL PAGEANT ADANDIIGBO -THE MOST BEAUTIFUL IGBO GIRL CULTURAL PAGEANT IN AN EFFORT TO PROMOTE THE CULTURAL HERITAGE OF THE NIGERIAN PEOPLE .
SPEAKING TO THE MANAGEMENT BOARD OF THE CULTURAL PAGEANT ITS CHARMAN MR MCROBINSON ANELE REMARKED THAT THE PAGEANT WAS POISED TO HELP BRING TO THE FORE THE BEAUTY AND SUPERIORITY OF THE INDIGENOUS CULTURE OF OUR PEOPLE AND THE NEED TO GO BACK TO THE DRAWING BOARD TO TRY TO MAKE OUR PEOPLE REALISE THAT WE HAVE SOMETHING THAT IS UNIQUE ONLY TO US IN NIGERIA SOMETHING THE WHITEMAN CANNOT CLAIM ITS ORIGINS .
HE ALSO POINTED OUT THE NEED FOR A WIDER DRIVE FOR CULTURAL CONTENT AS THE ORGANISATION WOULD LEAVE NO STONE UNTURNED IN ITS EFFORTS TO PROMOTE THE TOURISM POTENTIALS OF THE STATE AND EXPOSE THE HOSPITALITY OF THE PEOPLE.
IN HER RESPONSE THE PROJECTS DIRECTOR MRS LOVELYN ONUOHA CHARGED THE MEMBERS OF THE BOARD TO SHOW COMMITMENT AND ENSURE OUR EFFORTS AT BUILDING BRIDGES ACROSS ETHNIC NATIONALITIES WAS SUSTAINED .
THE MOBILIZATION OFFICER FOR THE EAST MISS UZOAMAKA UMEH IN HER RESPONSE PROMISED TO MOVE HER TEAMS TO THE LIMIT TO MAKE THE WORLD REALISE THE IGBOS ARE A UNIQUE PEOPLE AND NO MATTER THE WAY PEOPLE PERCIEVE IGBOS IN THIER HEARTS GOD REMAINS THE ONLY GUIDE AND LIGHT WE SHOULD LOOK UP TO .
THE PAGEANT DIRECTOR MR KENNEDY ANELE WELCOMED COMMUNICATION TRENDS DECISION TO JOIN THE LIST OF MEDIA PARTNERS AND POINTED OUT THAT ALREADY TWO MEDIA PARTNERS WERE WORKING WITH THE ORGANISATION TO PROPAGATE THE EFFORTS TO REACH THE GRASSROOTS AND THE WIDER WORLD , HE HOWEVER DESCRIBED COMMUNICATIONS TRENDS EFFORT AS A MOST WELCOME ONE ,HE CALLED ON THE MOBILIZATION TEAM TO WELCOME REQUESTS AND ENCOURAGE SPONSORSHIP BY INDIVIDUALS TOO SINCE INDIVIDUALS ARE ALSO A MAJOR FORCE THAT CAN PROMOTE THE EFFORTS OF THE BRAND .MR KENNEDY EXPLAINED THAT SPONSORSHIP WAS STILL OPEN AND ENCOURAGED NIGERIAN FIRMS AND INDIVIDUALS TO SPONSOR NOT MINDING THIER TRIBES .
THE PAGEANT CHAIRMAN , MR MCROBINSON ANELE POINTED OUT THAT IT WAS NOT ONLY ABOUT IGBOS SPONSORING AND REMARKED THAT GREAT DETRIBALISED NIGERIANS AMOGST WHOM ARE THE LIKES OF ADMIRAL F.B.I PORBENI AN EX AMBASSADOR AND AN EX MINISTER AN INFLUENTIAL NON IGBO THAT HAS IN THE PAST SEEN TO THE SUCCESS OF OUR PROGRAMS WE REMAIN LOYAL AND GRATEFUL TO HIM AND ALL OTHER NON IGBOS THAT HAVE HELPED IN NO SMALL WAY TO TRANSFORM THE PAGEANT TO BECOMING A STRONG CULTURAL FORCE .
SPEAKING FURTHER ON THE ADVANTAGE OF THIS PARTNERSHIP THE CHAIRMAN OF ADANDIIGBO PAGEANT MR MCROBINSON ANELE REITERATED THE SPONSORS STAND TO GAIN A LOT AS THE SPONSOR WOULD REACH OUT TO HIS TARGET AUDIENCE ACROSS SUBSAHARAN AFRICA AND ALL ACROSS THE UNITED KINGDOM HIS COSTS AT SPONSORING WOULD HAVE SURELY GOTTEN THEM SOME RICH ADVERTISEMENT ,SOME CORPORATE RESPONSIBILITY AND A WIDER REACH OUT .
